In 1997, Sina’s family left Iran and started over in Canada. Growing up in Toronto, he fell in love with house music: legendary DJs, underground clubs, after-hours nights lost in the rhythm.
Years later, degree in hand, he wondered whether those nights had cost him. Had the music kept him from his potential?
A new state of mind.
After university, Sina moved to California. His mother had always believed in positivity. She introduced him to meditation and reminded him that his thoughts shape his life.
Her influence planted a seed.
In 2017, he attended Tony Robbins’ Unleash the Power Within and dove into Jim Rohn, Tony Robbins and Gabby Bernstein. He learned that our emotional state shapes our decisions, our actions and the direction of our lives. Speeches became his daily ritual, on every commute and every workout.
But one thing was missing.
The music.
His mess became his message.
One night, after earning his MBA, an idea arrived. What if the music he once saw as a distraction could carry the messages he now believed in? House music, speeches, affirmations and incantations, together.
What if his mess could become his message?